Comparative Analysis of Retail Banking Promotional Measures- A study of customer perception towards promotional strategies adopted by Indian Commercial Banks
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چکیده
منابع مشابه
A Comparative Analysis of Promotional Tools & Techniques Adopted For Retail Banking In Public Sector and Private Sector Banks
There has been a lot of restructuring and reshaping of the role of the banks in the past decade as India too has groomed itself for a more visible presence on the global platform. Stiff competition between the public sector banks and foreign players has led to public sector banks gaining a dominant while the foreign banks have had to adjust to the domestic banking scene to a great extent. In to...
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ژورنال
عنوان ژورنال: Scholedge International Journal of Management & Development ISSN 2394-3378
سال: 2017
ISSN: 2394-3378
DOI: 10.19085/journal.sijmd031101